As early as March 17, 2015, adidas announced that it would not be the NBA's renewed shirt sponsorship contract after the 2016-17 season. This partnership, which began in 2006, has finally ended this year. It was NIKE that replaced them. In June 2015, they announced their cooperation with the NBA alliance. The 2017-18 season will take effect. The Nike Media Center today officially announced that they will provide four core versions for the NBA team in the new season. The jersey, and the league's championship jersey also made its debut.
After 25 years of insight into active NBA players, NIKE adjusted the design of the jersey by studying the player's 3D body positioning, including fever and sweat distribution maps, in order to cope with 82 competitive games throughout the season. The designers of NIKE have improved the weight, fit and construction details of the jersey, and paid special attention to improving agility.
In addition to the NBA, the team provided by NIKE sportswear also includes many national teams, of course, the Chinese men's basketball team is one of them. In the 2016 Olympics stage, the American Dream Team player who won the gold medal provided detailed and detailed feedback on the national team's jersey. These valuable user experiences also helped NIKE to further optimize the design of the shirt, including adjusting the cuffs and collars. And the side seam position, the ultimate goal is to reduce the friction caused by the athletes.
Compared with the US team's jersey in 2016, the most significant change in the new jersey is at the back of the shirt. The Nike designer has adjusted the structure here to greatly improve the fit. In addition, the hem design of the tops and shorts has also been improved to ensure that the players can move freely on the field. From the spy photos of the player's upper body, the most intuitive feeling is that the jersey seems to be smaller and more fitting, unlike the previous loose money. For example, the Warriors League home jersey has been announced, the Swoosh logo is embroidered on the right chest, the overall texture of the jersey is even thinner, and the shoulder strap is narrower than before.
In particular, this jersey is made from Alpha Yarns and recycled polyester (about 20 recycled plastic bottles per shirt). This spinning line not only represents NIKE's consistent commitment to sustainable development, but also helps athletes sweat quickly and stay dry and comfortable.
When the new jersey was released, the NBA also abolished the jersey rendition of the team's "home" and "away". From the 2017-18 season, the home and away team can freely choose the version of the jersey they want to wear. Of course, the visiting team should choose the corresponding version of the jersey according to the choice of the home team.