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Kollaboration is Bringing Asian American Representation to SXSW!



Press Contacts

1933 S. Broadway Ste. 745, Los Angeles, CA 90007

LOS ANGELES, CA – This March, Kollaboration brings Asian American representation, talent, and perspectives to the 2017 South by Southwest Conference & Festival (SXSW) in Austin, TX. A massive 10- day multi-media event consisting of a music festival, film festival, and interactive conference, SXSW is where the best and brightest in tech, media, and entertainment converge. This year’s keynotes include media luminaries like director Lee Daniels and climber/visual storyteller Cory Richards. Kollaboration is excited to be a part of SXSW for the first time and look forward to becoming a voice for Asian American culture at the conference and festival.

On Sunday, March 12 at 5pm, Kollaboration will host a SXSW Interactive panel entitled “Asian American Break the Silence & Stereotypes.” The panel will feature a discussion between Kollaboration Executive Director Minji Chang and a panel made up of Phil Yu (Angry Asian Man), Jenny Yang (Disoriented Comedy,#thankyoumattdamon), and Dante Basco (Hook, Avatar). This panel discussion is inspired by the rising demand for better, and more accurate, representation in mainstream American media of Asians and Asian Americans. From the successes of shows like ABC’s Fresh off the Boat and controversies such as the casting of Ghost in the Shell, to the community responses such as panelist Jenny Yang’s #thankyoumattdamon movement, the panelists will discuss the current state of Asian American representation in all forms of media, the rising tide of talent from Asian American artists, and where the industry can take steps for a more inclusive future.

In addition to the panel, Kollaboration will also be hosting the first official showcase of Asian American musical acts at this year’s SXSW Music Festival! “Kollaoration Presents: Asian American Spotlight” takes place on Thursday, March 16 at Lambert’s Downtown Barbeque, our 2017 lineup include Run River North, Megan Lee, Big Phony, Melissa Polinar, Reonda, and St. Lenox! Only about a fourth of acts who apply for the festival are granted a performance slot and Kollaboration is proud for the opportunity to bring the noise and showcase these amazing Asian American talents to the tens of thousands of festival attendees in Austin, “Live Music Capital of the Word!”

If you’re interested in interviewing Kollaboration’s organizers or cover our events at SXSW, please contact us at  info@kollaboration.org

About Kollaboration: Kollaboration is a 501(c)3 non-profit organization and movement founded in 2000 by Paul “PK” Kim to support the endeavors of Asian and Pacific Islander Americans in the arts. Kollaboration’s mission is to build bridges, out-create negative stereotypes and promote diversity by providing platforms to discover, empower and connect the next generation of API artists and leaders. Kollaboration programs seek to highlight and bring awareness of API talent to the mainstream media and drive change in popular culture.

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